03-11-25 Natasha Trenev, Developmental Scientist, Author, Educator and Speaker. Founder & President of Natren Inc.
Probiotic pioneer, Natasha Trenev, has significantly contributed to the evolution of the probiotics industry. Prior to her work in the field, consumers had very limited knowledge of the supplement and its many benefits. Natasha’s extensive experience and knowledge of the industry began with her family’s 750-year history producing the most beneficial yogurt prized by the royal family of Yugoslavia.
After graduating from UCLA in 1970, a decade of research led to Natasha’s development of the first revolutionary method of producing an effective and scientifically validated single strain probiotic bacteria product. Her efforts helped to establish the entire probiotics category in the world! https://www.natren.com/
Where it all Began:
1940 – My father was appointed the Official Court Supplier of Cultured dairy products by King Peter II of Yugoslavia. Early 1960’s – My father started a yogurt business, intent on producing the best natural probiotic yogurt in America. My family introduced natural Bulgarian style yogurt and liquid acidophilus to the American health food industry. 1970 – Natasha was the first to arrange refrigerated sections in health food stores to sell her family’s Continental Yogurt. The “MOTHER OF PROBIOTICS” Early 1980’s – Natasha Trenev introduced the term “probiotic” (which means “for life”) to the health food industry.
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